Adversity does not
build character,
it reveals it.

Hundreds of immediately-implementable business strategies to revive your business and return to continued growth, profitability and prosperity.

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Inside This Book...


Practical Tips




Case Studies

Coming Back From COVID

Hundreds of immediately-implementable business strategies to revive
your business and return to continued growth, profitability and prosperity.

Get Your Copy Read a Free Sample

Never Waste a Crisis...


he Coronavirus was the crisis that none of us asked for. It threw many small businesses directly under the bus and rattled the foundations of prior pathways to success.


At best it was a seismic calamity the likes of which we’d never experienced before. At worst it was an existential catastrophe that questioned the continued viability of many small businesses.


Yet it is often in these moments of crisis that ascendancy takes seed. In crises like these, opportunity sprouts. In challenging times, cream rises to the top.


Such outcomes are not accidental and don’t just happen by chance—they are the purposeful products of discipline, diligence and ingenuity.


In this book, we explore hundreds of immediately-implementable strategies to revive your business in the wake of COVID-19, covering topics that span marketing and sales, product, growthoperations, team, and accounting and finance.


If you’re a business owner searching for answers, the task of re-building can appear daunting and disheartening. Don’t let the enormity of the challenge suppress your potential. With a modicum of patience and a wealth of good guidance; you and your business can return to better days of sustainable growth, profitability and prosperity.

Receive Post-COVID Business Recovery Tips and Advice...

Topics Covered

Coming Back from COVID contains six chapters. Each chapter comprises five initiatives, each of which is broken down into ten practical tips for bringing each initiative to life…

Marketing and Sales

Understand Your New Customers With Buyer Personas
Target Customers With Inbound Marketing Tactics
Expedite Results With Pay Per Click Advertising
Reacquaint Yourself With Your Sales Pipeline Develop
Repeatable Results With Sales Playbooks

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Optimize Your Product Mix
Maximize Profits With a Product Pricing Strategy
Re-Build Your Brand
Improve Your Offering With Better Customer Feedback
Cost-Effectively Differentiate Yourself on Quality

See a Sample Chapter


Go Deeper and Broader in New and Current Markets
Win New Customers Through Referrals
Increase Share of Wallet Through Cross-Selling and Upselling
Optimize Your Website to Win, Grow and Retain Customers
Growth Through Partnerships and Strategic Alliances

See a Sample Chapter


Update Your Business Plan to Reflect New Realities
Improve Your Processes to Achieve Efficiency Gains
Revise Your Organizational Structure for Smooth Operations
Make Meetings Matter
Improve Internal Communications to Recognize New Realities

See a Sample Chapter


Improve Results Through Better Performance Management
Drive Employee Engagement With Reward and Recognition
Become a Business Your Team Enjoys Working For
Maximize Productivity With Flexible Work Arrangements
Motivate Through Non-Financial Incentives and Benefits

See a Sample Chapter

Accounting and Finance

Prepare for the Future With Budgeting and Forecasting Tools
Stay on Track With Key Performance Indicators
Build Sustainability by Managing Your Cash Flow
Understand Debt Finance Options to Carry You Through
Government Assistance Measures to Help You Out

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Frequently Asked Questions

Who is it for? How will it Help? What will you learn? All your questions answered...

Who is this book for?

This book is for small business owners and operators across all industries.

Is it B2C or B2B-focused?

The book covers a range of initiatives that will be relevant for both B2C and B2B businesses

Is the book relevant for service providers?

Yes. The book is relevant for businesses that provide both goods and services.

What will I learn?

The book covers hundreds of tips for recovering from the business impacts of the Coronavirus. These include initiatives for your sales and marketing, product, growth, operations, team as well as accounting and finance functions.

Where can I purchase the book?

The book may be purchased by clicking here

Multiple Ways to Read

Both Paperback and eBook editions available...

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About the Author...

Evian Gutman

Evian is the Founder and CEO of two start-ups. The first, Padlifter, is the world’s largest marketplace of short-term rental service providers. The second, Ringcommend, is Australia’s leading marketplace for engagement rings.

Prior to that he was a management consultant as well as Head of Digital Marketing for a global business consulting firm. Evian’s work experience spans North America, Oceania and the Middle East.

He holds Bachelor of Laws and Bachelor of International Studies degrees, as well as Graduate Certificates in Public Policy and Neuro-Linguistic Programming.

Outside of work, Evian is an avid runner and enjoys competing in middle-distance races. He also enjoys scuba-diving in exotic locations, which is supported by his passion for traveling throughout the developing world.

Evian currently resides in Australia where he assists small businesses with growth strategies.

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